SELECTED CONTENT WRITING & COPYWRITING WORK
things I’ve written along the way
So, these are some of the content writing, copywriting, and marketing projects I’ve been up to over the last four years.
It’s quite a bit, actually.
I don’t want you to just take my word for what I do, so here…
Click a folder and see it for yourself 😉
WEBSITE WORK
Stationery Supplier &
Manufacturer
This project contributed to ~12K monthly
organic visitors.
I enjoyed writing every product page, web copy, and blogs for this brand. This was actually one of the first projects I handled! I used to be obsessed with stationery materials growing up, so this felt like diving into a space where my inner child and my professional adult self perfectly collided.
See Case Study
Content writing for edc flashlight page
“It was great working with Lyra! We’ve completed all the flashlight categories and will move forward to another project!”
Flashlight Supplier &
Manufacturer
My writing contributed to ~45% search visits
with some pages ranking on AI searches.
This was one fun challenge as I try to translate the complexity of this unfamiliar niche (flashlight engineering and features) into a simple and engaging content.
See Case StudySEO Landing Pages
for Asian Markets
Authored 30 SEO-optimized landing pages, localized for Asian markets, drafting the content into WordPress using Elementor.
Executed precise on-page technical SEO protocols by optimizing structural hierarchies through strategic H-tags, keyword density mapping, semantic image alt text, meta titles and meta descriptions to maximize organic search indexing.
RESEARCH-DRIVEN BLOG WRITING
Writing across different industries means I get paid to learn. My work is rooted in research, so getting curious is part of the fun. I turn complex topics into something clear and useful that connects with general readers.
CLIENT REVIEWS
Hi Lyra! You did so well! I have asked a few people to undertake this task and you came closer to what I had hoped than anyone else! Well done!
Thank you so much Lyra! Love the reviews that you wrote! Job well done 🙂
Hey Lyra! No worries and thank you very much for delivering both the articles yesterday! I had a read and I love the way you write them.
Thank you once again for your good work!
Hi Lyra, really good articles! Perfect content, context and well written.
Hi Lyra, can you cast you word wizardry over this draft article?
I was just telling Rhonda how great the social media looks at least on Instagram so thank you for everything you’re doing!
PRODUCT COMPARISONS
Each page turns product details, differences, value, and buying considerations into a clearer answer to the question shoppers are already asking: “Which one should I choose?”
A comparison page written for the Australian market, focused on product differences, comfort, value, and shopper buying considerations.
A comparison page built for Australian shoppers around product positioning, features, and decision points.
A comparison page written for the UK market, helping shoppers review mattress features, value, and buying considerations.
A UK-focused comparison page written to help shoppers compare mattress comfort, features, pricing, and alternatives.
GRAPHICS
THAT’S THE WORK
Tell me what you need help writing, and I’ll show you where I can fit into the project.
Book a Call
Lyra is very detailed and efficient and would reach out to her for assistance in the future. Thank you for your help in getting everything all set up.
LOCAL BUSINESS & E-COMMERCE
Content Strategy & Management
Consistent planning, creative direction, captions, and day-to-day content support for an Oklahoma-based brand. In the first three months, I grew their Facebook and Instagram views and engagement by 100%–500%.
I love the results of Lyra’s work a lot. She wrote the captions beautifully. She did everything we agreed upon. Communication was also going quite well. Recommended!
MOTIVATIONAL SPEAKER
Caption Writing
Caption copy shaped around the speaker’s existing voice, blending mindfulness, personality, and actionable life advice without sounding generic or over-produced.