Portfolio

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01 / 05

SEO Website Copywriting

ClientInterwell

IndustryStationery Manufacturing / B2B Products

Best ForManufacturing businesses, B2B suppliers, and product-based companies

The ChallengeInterwell needed a people-first content that could explain its products, services, and manufacturing value to B2B buyers without being too technical or repetitive while smoothly integrating keywords naturally.

The SolutionI started this project through industry and competitor research, then, following a confident, solution-oriented tone, I wrote product-focused website copy by incorporating keywords naturally across headings, page content, meta titles, and meta descriptions. I also checked the content using Grammarly and Copyleaks to ensure its originality and grammar before final submission.

Impact & ResultsUsing the provided keywords, my final copy presented the technical product information in clear, buyer-friendly language. Right now, the site holds 13.9K organic keywords and 40.2K monthly organic traffic, a strong search presence for this niche.

SEO Website Copywriting B2B Products Keyword Integration Meta Titles

Client Review

⭐️⭐️⭐️⭐️⭐️

Jerome • Interwell

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02 / 05

Blog

ClientSME Japan

IndustryBusiness / Corporate Services / Japan Business Content

Best ForBusiness blogs, educational content, thought leadership articles, and SEO-friendly informational pages.

The ChallengeSME Japan had gone 2 years without updating its Business News page. The challenge was to consistently research and publish 2 pieces of content, each 500-1,500 words, related to Japanese businesses, following a structure, uploading them to WordPress, and optimizing the content with Yoast SEO.

The SolutionI researched and selected topics based on relevance, uploading 2 articles each week. Each article is optimized with 80+ Yoast SEO score for readability and keyword metrics.

Impact & ResultsSME Japan’s visibility grew over the two years (2022-2024) I’ve been writing for them. One article has reached 12K views while several of them have been cited by institutional and academic research, including APEC’s publication, Edward Elgar Publishing’s chapter, and Minciencias’ database entry.

Blog Writing SEO Content Business Content Published Article

Client Review

Really good articles! Perfect content, context and well written.

Joel • SME Japan

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03 / 05

Email Newsletter Copywriting

ClientSample Oklahoma

IndustryLocal Retail / Subscription Box / Oklahoma-Made Products

Best ForLocal shops, subscription box brands, product-based businesses, and community-driven brands

The ChallengeSample Oklahoma needed a newsletter that could promote different aspects of the business while also highlighting seasonal products, highlight the May subscription box, share local updates, and keep customers connected to the brand.

The SolutionI wrote and structured the newsletter highlighting Mother’s Day with clear sections, natural calls-to-action, seasonal messaging, product features, subscription box promotion, event updates, and community storytelling that matched the brand’s friendly local voice. Subject: Delivered with love, straight from OklahoMA.

Impact & ResultsThe newsletter achieved a 98.94% delivery rate, 15.27% open rate, 2.18% click rate, 0.17% unsubscribe rate, and 0.05% spam complaint rate.

Email Newsletter Copywriting Local Retail Subscription Box Product Promotion

Client Review

Lyra will excel in anything that she does. She is eager to learn and is as efficient as you will find.

Rhonda • Sample Oklahoma

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04 / 05

Caption Writing

ClientMotivational Speaker

IndustryPersonal Brand / Motivational Speaking / Social Media Content

Best ForBrands, speakers, coaches, and service providers that need consistent social media content without sounding repetitive.

The ChallengeThese are two of the captions I created for a motivational speaker’s assistant whol needed a temporary caption writer to avoid interrupted social media presence during her absence. She needed someone who could follow the current system and write captions according to the speaker’s voice.

The SolutionI checked first the previous captions to study the tone and I’ve dived deep in every video material provided to me to actually find out the core message and intent. From there, I created the captions, one caption every week, and scheduled it on the Later app.

Impact & ResultsMy captions supported the speaker’s brand presence for 3 months, reflecting his voice. These two captions got 200+ likes with comments from verified accounts mentioning how it is a ‘powerful message’ and ‘beautiful philosophy.’

Captions Social Media Product Copy CTAs

Client Review

I love the results of Lyra’s work a lot. She wrote the captions beautifully. She did everything we agreed upon. Communication was also going quite well. Recommended!

Caption Writing Client

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05 / 05

Microblog

ClientUnaging

IndustryHealth / Longevity / Educational Content

Best ForHealth brands, longevity projects, research-led content, and educational social media campaigns

The ChallengeCreate a short-form version of the blog, Who’s Really Winning at Longevity? to longecity.org. The copy should drive traffic to the full blog.

The SolutionI wrote a summary of about 500 characters highlighting the results of the longevity comparison into 3 bullet points with a hook that piques curiosity, and added a CTA linking readers to read the full article.

Impact & ResultsI was able to turn a 9-minute read topic into a 15-second read that emphasizes the focal point of the blog. This achieved 1, 162 views with 5 replies.

Microblog Health Content Longevity Educational Copy Visual Content

Client Review

Lyra was great in making sure that we took care of what the users were looking for.

Crissman • Unaging