SOCIAL MEDIA CASE STUDY

Growing social media visibility and engagement by 117%–537%

Sample Oklahoma is a retail one-stop shop for Oklahoma-made products, offering curated subscription boxes, corporate gifts, and locally made goods from small businesses across the state.

Before I supported their accounts, their social media posting had been inconsistent for about three months. The goal was to rebuild their online presence, create a stronger content flow, and reach new audiences.

  • Developed post ideas based on existing content pillars
  • Created captions for product, event, and brand-focused posts
  • Coordinated with graphic designers on design direction, copy, and visual concepts
  • Researched competitors to identify content gaps, trends, hooks, watch time patterns, and audio use
  • Created short-form video concepts based on market research
  • Reviewed content performance through Meta Business Suite

Organic 3-Month Results

Comparing Jan 1–Mar 31, 2026 performance with Apr 1–Jun 30, 2026 performance.

Jan 1–Mar 31, 2026 Apr 1–Jun 30, 2026
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Need social media content that keeps your brand visible?

I help businesses create captions, content ideas, and campaign copy that make their products easier to understand and promote.

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